The Content Power Formula

The best content is useful, timely, AND charismatic.

Just useful, and it’s a boring instruction manual.

Just timely, and it’s bad clickbait. (See: Buzzfeed at its worst.)

Just charismatic, and it’s persuasive without a point.

If the content misses each of the three marks, it’s “why even bother?”

Sure, content can be two of the three, and a lot of it is. But the best content — the stuff that really educates and transforms, informs and empowers, is all three. It conveys the right information, at the right time, in a way that shows the reader they’re respected and understood.


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