Hi, I’m Laura, B2B content marketer and freelance writer. I’ve always been intrigued by content and fascinated by charisma. Somewhere in the process of researching buyer personas and creating eBooks, white papers, videos, webinars, and everything in between, I realized that content and charisma are a match made in heaven, especially for business-to-business companies. In fact, to keep themselves on the radar of buyers who are doing most of their purchase research without interacting with a salesperson, companies must make their content compelling, empathetic, and empowering…in other words, charismatic.
I find myself collecting every day the best practices for making this happen, and would like to share what I find. Join me!