In Content Marketing, Actions Speak Louder Than Buzzwords

This week, Shannon Johnson wrote a provocative post on the HubSpot blog called 7 Unglamorous, Unpopular Truths About Content Marketing. I thoroughly enjoyed it and think it was a job well done at calling out some of the most frequently trotted-out tropes and pervasive misunderstandings in our industry. The second of the seven unglamorous, unpopular… Continue reading

The Bounds of Content Marketing

Content marketing. It’s trendy, it’s effective, and it’s amorphous. Maybe it starts here, or maybe here, and it ends somewhere over there. I’d argue that the who, when, and where of content marketing are foundational topics that warrant debate to give us all a little more clarity. Who Should Use It? We hear so much… Continue reading