The 10 Best Quotes About Charismatic Content

I have more than a casual appreciation for quotes. About eight years ago, I ran a quote website on Xanga.com and shared hundreds of my favorite sayings, found all over the internet and in my reading. The website garnered thousands of subscribers and was a lot of fun to maintain. Though I don’t share my… Continue reading

The Five Principles of Charismatic Content

If you’ve read my first-ever post on this blog, you’re familiar with my position on the importance of consumer-facing content being charismatic. I often find it’s helpful to think of this model in human terms. Imagine the most socially graceful individual you know — someone who everyone likes and trusts and who knows how to… Continue reading

Going All Out for My 2002 Volvo: Content Marketing Made Me Do It

Don’t get me wrong, I love my Volvo. I bought it used five years ago for its high Consumer Reports safety rating because I was driving over 80 miles a day, and since then the design has really grown on me and I consider Volvo to be one of my favorite car makers. Still, the… Continue reading

In Content Marketing, Actions Speak Louder Than Buzzwords

This week, Shannon Johnson wrote a provocative post on the HubSpot blog called 7 Unglamorous, Unpopular Truths About Content Marketing. I thoroughly enjoyed it and think it was a job well done at calling out some of the most frequently trotted-out tropes and pervasive misunderstandings in our industry. The second of the seven unglamorous, unpopular… Continue reading

The Bounds of Content Marketing

Content marketing. It’s trendy, it’s effective, and it’s amorphous. Maybe it starts here, or maybe here, and it ends somewhere over there. I’d argue that the who, when, and where of content marketing are foundational topics that warrant debate to give us all a little more clarity. Who Should Use It? We hear so much… Continue reading

3 Ways to Show Your Audience That You Understand Them

Customers don’t want to be thought of as complicated creatures. Does anyone? My bet is that most of them would rather us marketers “get” them so we can better serve them. At the end of the day, there are a million ways to show that you don’t understand someone and about a thousand ways to… Continue reading

What Tesla Is Doing Wrong…That You Can Do Right

One beautiful Saturday last October, I went to my local Tesla Motors showroom for a test drive of the Model S. In case you’re not already a card-carrying member of the Cult of Elon Musk, this car is really a beaut. Fully electric, sleek design, the highest safety rating possible, and a 17-inch touchscreen interface…. Continue reading

In B2B, Content Is Charisma

Olivia Fox Cabane opens her book The Charisma Myth with a political anecdote that takes place in London, 1886. William Gladstone and Benjamin Disraeli are against one another for the post of prime minister of the United Kingdom. In the final week before the election, the two men happen to take the same woman out… Continue reading