Resources

I love quality content about content marketing. Here I’ve included blogs and Slideshares worth following; books, eBooks, and research reports worth reading; and webinars and videos worth watching. Great content marketing articles come out all the time, so to avoid a long webpage, I tweet my favorites from @ContentCharisma. Follow me!

Blogs

Content Marketing Institute

Contentology

Convince & Convert

Copyblogger

Forrester

HubSpot

Marketing Interactions

Marketo

Pardot

Velocity Partners

 

Books

eMarketing Strategies for the Complex Sale
by Ardath Albee

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
by Robert Rose and Joe Pulizzi

The Challenger Sale: Taking Control of the Customer Conversation
by Matthew Dixon and Brent Adamson

 

eBooks

A Field Guide to the Four Types of Content Marketing Metrics
from the Content Marketing Institute and Convince & Convert

Creating Buyer Personas
from Eloqua University

Content: The Force That Moves the Buyer Down the Funnel
from Kapost

Elusive Buyer 2.0: How Marketers Move Them from Anonymity to Revenue
by Ardath Albee, Marketing Interactions

It Takes a Content Factory! A Guide to Creating and Delivering the Content Your Company Needs to Attract and Retain Great Customers
from OpenView

The Big Book of Tweetables: Content Marketing World 2014
from Content Charisma

The Big Fat B2B Content Marketing Strategy Checklist
from Velocity Partners

The B2B Content Marketing Workbook
from Velocity Partners

The New B2B Marketing Manifesto
from Velocity Partners

 

Infographics

Competing with Content Marketing: 7 Steps to Success
from HubSpot

 

Research Reports

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends
from the Content Marketing Institute and MarketingProfs

Digital Distress: What Keeps Marketers Up at Night?
from Adobe

Eloqua Community: The State of Content Marketing 2014 Survey Report
from LookBookHQ and Oracle Eloqua

From Promotion to Emotion: Connecting B2B Customers to Brands
from CEB Marketing Leadership Council and Google

 

Slideshares

Convince & Convert

Distilled

MarketingProfs

Pardot

Velocity Partners

 

Tools

17 Essential Content Templates and Checklists
from Content Marketing Institute

Blog Topic Generator
from HubSpot

Content Idea Generator
from Portent

Up Close and Persona Buyer Persona Building Tool
from Ardath Albee and MLT Creative

 

Videos

Brian Halligan, Hubspot, on Inbound Marketing
via Inc.

 

Webinars

5 Campaigns to Trump Your Marketing Slump
with Mathew Sweezey, Pardot

Educating Prospects and Customers Through Content
with Marcus Sheridan, The Sales Lion

Keeping Our Seat at the Table – A Marketing Report Card
with Jerry Rackley, Demand Metric and Alison Gooch, Pardot