Understanding (and Explaining) Content Marketing: A Guide

Outside of safe havens like Content Marketing World and Ann Handley books, content marketing has a problem. Those who aren’t already evangelizing it…just don’t get it. Worse, since they don’t get it, they don’t believe in its impact. It’s one thing if Neighbor Bob at the Fourth of July BBQ doesn’t understand your day job,… Continue reading

Right Off the Press: Advice from Ardath Albee, Content Guru

Today I was lucky enough to kick off my first day at Content Marketing World with Ardath Albee at her pre-conference workshop, Making Content Work for the Salesforce. Truth is, even if I leave Cleveland tonight, I’ve learned enough! Ardath gave me actionable tips and plenty of inspiration to hit the ground running when I… Continue reading

How to Be a Confident Marketer, According to Doug Kessler

It’s rare that a webinar is on a topic that you’re interested in with a speaker that you enjoy. When this kind of webinar comes along at a time that you can actually attend, it’s truly a beautiful thing. Earlier this week I listened in on a webinar called “Putting Backbone into B2B Marketing: The… Continue reading

The Content Power Formula

The best content is useful, timely, AND charismatic. Just useful, and it’s a boring instruction manual. Just timely, and it’s bad clickbait. (See: Buzzfeed at its worst.) Just charismatic, and it’s persuasive without a point. If the content misses each of the three marks, it’s “why even bother?” Sure, content can be two of the… Continue reading

You Talkin’ to SME? Top Tips for Working with Experts

Content is king, and SMEs are the kingmakers. They’re key to making content marketing magic. I recently completed a six-month long collaboration with one of my company’s subject matter experts. The SME in question is a fountain of knowledge about a topic that most people would find inscrutable: the communications technologies that electric utilities can… Continue reading

The Fab and the Drab in Recent Content Marketing Headlines

After you’ve put in all the work to brainstorm, research, and write a piece, you want it to get eyeballs. Headlines are your calling card, a testament to the first impression. Writing fantastic headlines is a skill that every marketer is supposed to have in their toolkit. And yet a lot of us — even… Continue reading

Jumping In the Ring On a Debate About Charisma

It’s clear there’s some confusion out there about using charisma in business. What I didn’t realize is how much controversy there is, too. This week, the topic led to one of the most heated responses I’ve seen yet to an article about sales and marketing. I’ll catch you up. Last Friday, a salesperson for Signals… Continue reading

Ten Key Elements of an Excellent Conference Event Guide

A nice venue has been reserved, good speakers have been recruited, and the food and drink is planned to impress. A corporate conference is a major budget investment and the culmination of months of planning. A mobile website to accompany the event is great, but a printed event guide chock-full of useful information can be… Continue reading

The 10 Best Quotes About Charismatic Content

I have more than a casual appreciation for quotes. About eight years ago, I ran a quote website on Xanga.com and shared hundreds of my favorite sayings, found all over the internet and in my reading. The website garnered thousands of subscribers and was a lot of fun to maintain. Though I don’t share my… Continue reading

The Five Principles of Charismatic Content

If you’ve read my first-ever post on this blog, you’re familiar with my position on the importance of consumer-facing content being charismatic. I often find it’s helpful to think of this model in human terms. Imagine the most socially graceful individual you know — someone who everyone likes and trusts and who knows how to… Continue reading